the various companies from arrow t-shirt to VIP luggage are re-positioning themselves so that they can attract the youngistans which comprises more than half of the population making the brands more popular. previously Arrow T-shirts were designed for formal or businessmen people only but now they have turned into targeting the youngsters for having strong consumers consisting of youngster which is fully worst to left behind and with it many companies like VIP has changed its outlook as cool and stylish luggage bags relating the demographic positioning.
